Honda Gets Into Social Gaming Sponsors Car Town
Honda's new CR-Z features strongly in the newly launched Facebook Game Car Town. The 2 month deal includes branded billboards, Car Town styled CR-Z replicas for purchase and branded showrooms with TV's playing the CR-Z commercial. Albeit a rather traditional way of getting into social gaming, the CR-Z/Car Town partnership is a great example of how big brands are splitting their budgets to get into the social gaming space. Check out some screen shots:
